The HoJo story is a classic example of American entrepreneurship and solid American values at work. Howard Dearing Johnson was one of those rare human beings who see their destiny, and have the drive, the talent, and the imagination to seize it. He set out to make a name for himself - and didn't rest until that name had become one of the world's great brands, and one of the best known landmarks in travel.

He not only built one of the first great restaurant chains and one of the first mid-price hotel chains, he pioneered many of the most successful food service and hospitality innovations. The franchisee ownership concept, the turnpike restaurant concept, the super premium ice cream concept, the "Theme" restaurant concept, the commissary food distribution concept, the "America's Menu" concept, the quality motor lodge concept, the "Kids-Go-Free" family travel concept - they are all classic examples of the business and marketing genius of HJ.

He set a standard of consistent quality, honest value, fun, clean environments and caring customer service that would change family travel - and the hospitality world - forever. As it is with any great enterprise, there were bumps in the road. But HJ - the proud brand name, the standard of service, and the solid values - not only survived, but grew stronger than ever as the baton was passed: enter Cendant Corporation.

Today, we have earned a place as one of the world's best known family of hotels - the places that "make you feel at home."

Today there is a powerful new momentum. Revenues are on the rise and new hotels are joining the family at the fastest rate ever in countries all over the world. To sustain this momentum, management has initiated a series of specific programs to raise the standards for performance, quality and growth. Together, these programs represent one of the most extensive efforts in the history of the brand to assure the highest quality standards, franchisee profitability and growth of the brand.

Few brands have seen more change over the years than HJ.

But that only serves to underscore the extraordinary strength of this great brand name. For today, more than ever, HJ is a name that people trust, respect and look forward to seeing, wherever they travel.